The Beginner’s Guide to Guest Blogging [INFOGRAPHIC]
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The Beginner’s Guide to Guest Blogging
What is Guest Blogging?
Guest blogging is a link building and brand building technique used by online marketers for the purpose of spreading awareness of their company, promoting their names or increasing their search engine rankings by contributing engaging content to 3rd party website owners. In exchange for the content, the guest blogger can receive credit via a hyperlink, publicity or both.
Step 1 – Do Some Research
Advanced Search Queries
Learn from the Experts
Step 2 – Prepare Your Work
Make your work presentable – When sending content along to the site owner, make sure your grammar is correct and includes your desired links. Most people have Word, but not always the new version, so make sure to save as a .doc.
Use heading tags to separate topics – Nobody wants to read a huge block of text. Separating topics in your article with the proper H1 and H2 tags makes it easy on the eyes.
Provide relevant images – It’s mostly a courtesy, but some webmasters prefer you to provide images. Save yourself a step and do it right from the get-go. Don’t have any? Go to Flickr and search, but give the owner credit.
Make sure the content follows the webmaster’s guidelines – Not following rules is a quick way of getting your post denied. Just read the rules on their guest blogging page. If they don’t have a page, use the industry standard – 400-words, 2 links, not promotional, on topic.
Include an internal link for the webmaster in your article – What better way to show the blog owner that you care about them than to show that you actually read their blog? Including an internal link to one of their other posts can go a long way when trying to get published on a blog.
Step 3 – Time for Outreach
Optimizing your response rate
Huge thanks and shout out to @JamesAgate, the founder of Skyrocket SEO for testing some of these theories. Summary below and full write up here.
“For guest posting, you want to have a more personal approach in your email. However, you don’t want to be overly personal and invade their bubble.” – @PeterAttia, Founder of CucumberNebula.com
Step 4 – Managing your Projects
Choose your weapon:
We recommend the following column headings in your spreadsheet:
Tip: Try using conditional formatting on the “status” column to color cells based on what stage they are currently at. It makes it easy to view the progress at a glance.
This beginners guide brought to you by: GuestBlogPoster.com – Scalable guest blogging for SEO agencies, in-house teams and individuals. Contact us at (888) 297-0801 or email at [email protected].
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I love this infographic. Very smart to include the option to grab the embed code too.