Startup to Fortune 500: How SEO Builds a Strong Foundation
0 Flares 0 Flares ×Search engine optimization, or SEO, is important for startups. SEO is the process of increasing the quantity and quality of traffic to your website from search engine results. While it is important, it should not be the only thing you rely on to build a reputation because you must generate a steady stream of content for it to generate meaningful traffic. Conversely, it should still be a focus from day one.
SEO TipsSEO works so you should focus on keyword research from the beginning. You need to start with a good foundation so implement SEO before your site is finished being built. This can help accelerate your website’s growth, and after all your website is the foundation for your business.
Quality Over SEOWhile SEO is important because it does affect your rank, your focus should be on quality first. You should create high-quality content that is engaging to your audience, and shareable across all platforms, like social media and blogs. Your content should be something your customers or clients want to share as well, so always write for your client, not for the search engines. In fact, content that is ‘thin’ and low-quality runs the risk of being penalized by Google.
Guest Blogging: A Tool to Improve SEO RankingsAs a startup, your budget for SEO might be limited, however there is a free tool you can and should be using to boost your SEO ranking and help you build backlinks. Guest posting can improve your authority and establish your credibility. You will want to guest post on reputable sites to accomplish this. Furthermore, having a guest post on a site that is ranked high means your site will rank higher on search engines as well.
Guest Posting ImprovementsSome quick tips for guest posting are to make sure your work is presentable. Use heading tags to separate topics, include relevant images, follow the guest post guidelines, and include an internal link to another blog post in your article. When it comes to SEO as a startup, you need to be patient, as it is a long-term game. You need to do your keyword research. You should start with a strong foundation by implementing SEO at the ground floor of your website. You should also make use of helpful SEO practices like guest posting on reputable sites that can build backlinks and garner higher traffic and conversions. These will be valuable first steps that can take you from a startup to a fortune 500.
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