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What is Guest Blogging, Anyways?

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If you’re new to guest blogging, there are several things you should know before you dive into this powerful marketing technique. Firstly, there are several different reasons why you should guest post: improve the authority of your backlinks, build your brand popularity, connect with other bloggers in your industry and build partnerships with those who can help you. So, before I answer the question of, “what is guest blogging”, you need to make sure you are an expert in your industry or subject. By publishing your writing on other blogs, you can get links to your website and exposure for your brand, but there are a few things you need to consider.
  1. You better know your stuff: If you email a webmaster for the opportunity to write for their blog, you better have a good idea of what you’re going to be talking about. If you don’t, do some research beforehand.
  2. Make sure you’re relevant: If you’re trying to pitch an idea to a webmaster, make sure it fits well with their blog. I know this one should be common sense, but it isn’t, so you can thank the spammers out there.
  3. Don’t be overly promotional: Nobody wants to publish content that is just giving your sales pitch or highlighting your product. Give their readers something they’ll be happy to read!
  4. Limit your hyperlinks: Links are a normal part of a webpage and a normal part of the internet, so they are to be expected. However, don’t link to sites that don’t support the article and if you are trying to obtain links for yourself, use the “About the Author” section at the bottom. Or, ask the webmaster their policy on links.
If you focus on quality while guest posting, you’re going to get a lot more webmasters approving your offers. If you would like to learn even more about what guest blogging is, check out our infographic that goes over different websites that allow contributors, tips on how to get accepted and other helpful information!

About the Author:

Kevin Phelps is the owner of GuestBlogPoster.com, a premium guest posting service that helps marketers with their link building and brand awareness initiatives. He has 6+ years of experience in the SEO field and has worked at SEO.com and OrangeSoda, where he was managing local and enterprise-level clients.

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    Mike C. Smith (@Mikesdesk)

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    I found the article interesting and helpful and will certainly look into this in a deeper way. I must say it’s part of SEO that I have neglected. Thank you again for making guest blogging the way to go.

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